Autism Society of America Student Rebrand
BRANDING / 2025PROGRAMS / Illustrator, Photoshop
In our class brief we were given a strategy deck of what the brand was looking for in a re-design, and ASA was seeking a more bold, and extroverted direction that strikes a balance between being fun and serious. And looking at the competitive landscape, there was a gap for a more simple and organic look.
My re-design focuses in on the brand’s tagline of “The Connection is You”, having weaving threads throughout the brand symbolizing this.
The main icon is built using the acronym for the brand, “ASA”, which comes together fluidly in one single line, emphasizing the overall message of connection. This then acts as the basis of the reoccurring threads which weave throughout the brand.
One of the main components, and challenges, of this student re-design was maintaining accessibility to ensure that everyone is able to engage and seek out the resources they need. For this reason all text color combinations were checked to ensure WCAG compliance.